LANE 01
Social Media Marketing
From $1,850/mo
Content planning, account management, audience engagement, and social campaigns that keep your presence consistent.
- Starting scope: up to 2 platforms · 12–16 posts per month · engagement replies in agreed windows
- Deliverables: monthly content plan · scheduled posts · engagement log · short performance notes
- Boundary: paid social spend, influencer fees, and crisis PR are not included
LANE 02
SEO
From $1,650/mo
Keyword research, on-page optimization, and search visibility work tailored to your offer and locale.
- Starting scope: 1 locale/offer focus · on-page for up to 8 URLs · technical checklist pass
- Deliverables: keyword set · on-page recommendations · monthly visibility notes
- Boundary: no link buying, no guaranteed rankings, no full site rebuilds
Campaign setup, ad creation briefs, audience targeting, and ongoing management across digital ad platforms.
- Starting scope: up to 2 platforms · creative briefs for up to 4 ads · weekly optimization pass
- Deliverables: campaign structure · targeting map · performance summary
- Boundary: ad spend billed separately · video production not included
LANE 04
Content Marketing
From $1,450/mo
Website copy, blog articles, social content, and promotional materials written for your audience.
- Starting scope: up to 4 pieces per month · editorial calendar · 1 revision round per piece
- Deliverables: calendar · drafts · final copy ready to publish
- Boundary: long-form whitepapers, photography, and video shoots sold separately
LANE 05
Email Marketing
From $950/mo
Newsletters, promotional campaigns, email content, and campaign management that keeps your list useful.
- Starting scope: up to 2 campaigns per month · list hygiene notes · basic automation map
- Deliverables: campaign copy · send checklist · results snapshot
- Boundary: ESP license fees and complex multi-branch automations not included
LANE 06
Website Support
From $780/mo
Content updates, landing page support, and basic online presence management so your site stays current.
- Starting scope: up to 4 content/landing updates · basic presence checks · light SEO copy edits
- Deliverables: update log · published changes · brief status note
- Boundary: redesign, custom development, and hosting are out of scope
LANE 07
Digital Marketing Strategy
From $2,400 project
A practical digital marketing plan built around your goals, channels, and capacity — before you spend on execution.
- Starting scope: goals workshop notes · channel map · 90-day roadmap · KPI definitions · 1 revision
- Deliverables: written strategy document · priority channel list · measurement plan
- Boundary: ongoing execution is sold as separate lane retainers